14 June 2011, EFPIA's General Assembly has approved the amended Code of Practice on the promotion of prescription-only medicines to, and interactions with, healthcare professionals.
The amended code will be effective from 1 January 2012.
EFPIA and its members are conscious of the importance of providing accurate, fair and objective information about medicinal products so that rational decisions can be made as to their use. The EFPIA Code reflects the requirements of Council Directive 2001/83/EC, as amended, relating to medicinal products for human use. The EFPIA Code fits into the general framework established by the Directive, which recognises the role of voluntary control of advertising of medicinal products by self-regulatory bodies and recourse to such bodies when complaints arise.
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