Podcast: Who decides the price of a medicine?

Today we’re asking Richard Torbett, Chief Executive, Association of the British Pharmaceutical Industry "Who decides the price of a medicine?"

From Covid-19 vaccines to new cancer medicines, gene therapies and orphan medicines, there is always debate on the price of medicines. So how do companies arrive at a price for a new medicine?

Listen to hear their discussion on the challenge and how we're preparing for the future.