WeWontRest – New programme showcases vital role of the pharmaceutical industry

The European Federation of Pharmaceutical Industries and Associations (EFPIA) has partnered with ITN Productions to launch #WeWontRest, a news and current affairs-style programme reporting on the ground-breaking research taking place across the pharmaceutical industry.

Within the next five years cutting edge developments in medicine are set to transform the lives of patients across the globe who are living with debilitating diseases. Introduced by national newsreader Natasha Kaplinsky, #WeWontRest invites commentary from those at the cutting edge of medical science to discuss the latest breakthroughs that are transforming the lives of patients from those living with Alzheimer’s, rare diseases and major skin conditions and explores advancements in innovative research transforming neuroscience medicine.

In an interview Nathalie Moll, EFPIA Director General, discusses EFPIA and its members commitment to working together to create a healthier Europe for the future and outlines the challenges faced by Brexit and what Europe needs to do to secure its place as an engine room of medication innovation in the future.

Nathalie Moll, Director General, EFPIA said: “Innovation is the lifeblood of our industry and #WeWontRest has given a platform for members to share their work at the cutting edge of science, leading the fight against disease”.

Elizabeth Fisher-Robins, Head of Industry News, ITN Productions said: “We are delighted to be partnering with the European Federation of Pharmaceutical Industries and Associations to help illustrate the vital role of the pharmaceutical industry and highlight the critical research and breakthroughs in revolutionary medicines and treatments to make the world a healthier place.”

Drawing upon ITN’s 60-year heritage and expertise in storytelling, #WeWontRest combines a series of authoritative interviews, reports, and case studies from leading organisations: Biogen, Grunenthal, Astellas, Sanofi, Amgen, Almirall, Celgene and Pfizer.
The European Federation of Pharmaceutical Industries and Associations represents the pharmaceutical industry operating in Europe.  Through its direct membership of 36 national associations and 40 leading pharmaceutical companies, EFPIA’s mission is to create a collaborative environment that enables our member to innovate, discover, develop and deliver new therapies and vaccines for people across Europe, as well as contribute to the European economy.  Our vision is for a healthier future for Europe.  A future based on prevention innovation, access to new treatments and better outcomes for patients.
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About ITN Productions
ITN Productions is ITN’s bespoke production hub producing creative and commercially valuable content for the business, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news programme format, including interviews, news items and sponsored editorial profiles.
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